IP strategy

Intellectual property rights are essential to a company’s value and future. A well-planned and business strategy-based IP strategy supports effective and consistent decisions to reach your company’s goals with the help of intellectual property rights.

It is important that the IP strategy identifies the company’s competitive advantages and examines the existing intellectual property rights in the company’s industry. An IP strategy defines the vision, goals and methods of acquiring and managing intellectual property. With the strategy, IP applications can focus on the products, services and markets that are expected to produce good financial results.